So we’ve spent most of our time on this blog posting up our work and a few funny things we’ve seen along the way. So how do we actually manage to get the work, I hear you ask.
We’re not lucky enough to appear top of Google for the search terms ‘design’ and ‘advertising’, all be it close for ‘guerrilla’ but normally it takes a little more effort than a bit of SEO to get a new client. We spend a lot of time developing relationships with our current and potential clients, and quite often a genius DM is how they start.
We’re not the type of company to blanket mail people with an untargated A6 postcard, we like to think just a little differently. Ok, it might cost a load more and take 10x longer but its important for us to express our creativity and at the end of the day make the most impact possible. Who wants their ideas to get to the other end with the recipient saying ‘seen that before’ and promptly throw the DM in the bin.
We know who we want to work with and over the past year we’ve been thinking of the best ways to make that impact so that hopefully we get the chance to do so. This is one of our latest DM ideas which is aimed at some of our potential travel/aerospace prospects.
In this creative we’ve dished up a few courses explaining some of our recent experiences within the sector and also ideas and thoughts about what ‘brave’ means to us. Combined with our newspaper credentials, which we developed last year, is hopefully a fitting end to an enjoyable and witty read.
If you work in travel and reading this, wondering if you’re a potential recipient, then who knows. If not then maybe our ‘leg’ DM is more of a possibility! I’ll say no more.