When was the last time you turned the page of a glossy or clicked a display advert on your favourite fashion website. More and more people are becoming blind to advertising which is making it harder to communicate within these and any other mediums.
The idea drives the media and this is how we create impactful creative which gets results. The association between print and digital media channels has become blurred, if not much more complex. And to throw into the mix, is it a ‘above the line’, ‘below the line’ or ‘through the line’ campaign?
Above the line is aimed at larger groups of people using media like TV, radio and the web. Below the line is more direct and one on one. Its for selected groups using channels like DM, POS and promotions. Our efforts tend to go through the line and encapsulate both which sits with our 360˚ thinking.
Our process is similar to that of our brand building. We take time to understand the business and how we can craft a powerful sales message. With the brand building work, this is the point where we understand the business proposition or need to visit the brand to understand what we’re trying to say and how to say it in a different and compelling way. We’re not the agency to create generic creative with the lack of a message and will always look to present the problem in a unique way.
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So you've heard what we can do. In today's economic climate, value for money is more important than ever, but so is getting yourself noticed. We'd like to help you do both.
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