(Written by Hayley Knott, our one-sixteenth Native American Account Manager)
I once saw an image that attempted to describe how a creative mind thinks. This struck a nerve with me as i sympathised greatly to the fluid chaos that was often my mind. I am instinctively a creative thinker, my mind works at 110 miles an hour trying to compute so many different elements sometimes words even escape me.
I find I am never content with how things are and am constantly challenging everything, forever searching for improvement.
My creative influences and inspirations are constantly changing which inevitable equates to me never being able to pin down a specific style or identity in my own creative communication. So I can completely sympathise with having 2,857 tabs open at once in my mind. In the same thread I have never chosen a specific discipline to master and so often find myself with elaborate and creative ideas but lacking the skills to turn them into reality. This frustration has often exploded in unchecked, unstandardised crafts, gilded bathtubs, full scale mural painting, volunteer face painting at every opportunity and a heck of a lot of mess.
I found my niche in admin and coordination positions, gaining experience from job to job, across varied industries, but searching frantically for my place and my calling, I came across an industry that celebrated everything I was awed by.
A cosmic collaboration of creativity, innovation and impact brought together at the 63rd Cannes International Festival of Creativity, celebrating the brave, the proactive, championing technology and awarding talent and iconic ideas. But it was organised, it followed schedules, it had a structure and was functional; it had a purpose and a business head that delivered.
Being exposed to the industry side of creativity showed me that being creative isn’t just about finger paints and sculpting clay its also about crafting ideas and visions in a way that successfully communicates a message, and delivers on time and to a budget. That hyper organised (and tiny bit bossy) part of me had a place. Finally.
This new awareness and exposure made me challenge everything I was doing and everything I wanted to do. All I knew was that this was the beginning of a great adventure, my adventure.
My administration and project management skills outstripped anything else my CV was carrying in its arsenal and I was going to use what i’m great at to work in the industry I had fallen in love with.
As soon as I found this enlightenment slowly my vision became clearer and all of the excess tabs holding pointless 404 error pages and outdated information that were clogging up my mind started closing, all the energy that was being spent on indecision and unfulfilled aspirations was slowly being turned to a universal goal, a true direction was being mapped and a strong course plotted.
So determined, excited, positive and slightly naive I went for it, full pelt, researching, different companies, their mission, their ethos and their quality of work, deciding what was important for me and what I could offer. Where there is a will there is a way and if Cannes taught me anything it taught me I can!
And that, my fellow Romans and countrymen is how I ended up at Thats Brave. I am a facilitator of creativity as the account manager but it is an environment that encourages creative thinking, no idea is too small or too big to be dismissed, and although I may spend more time on spread sheets than Indesign I have learnt that every element is necessary to deliver a successful creative project, every person is vital in the creative chain. I have learnt that it doesn’t matter if you are not versed in every creative application and know all the ins and outs of every design function on an Apple Mac, as long as you have a passion, understanding and ability to embrace creativity in all its forms you can find your place in the creative process and flourish.
Just believe you Cannes.