All successful brands are built on a solid foundation of values and beliefs. Understanding who you are and why you’re different is vital to the success of your business. You’ll need to challenge yourself on why you exist, your passions and purpose way beyond the money. It’s only then that people can truly resonate with your brand and understand how you stand for them.
The ‘Lab’ is where we collaboratively work together to draw out the ‘What’, ‘How’ and, most importantly, your brand ‘Why’.
Why do you matter?
How do you change things for the better?
What do you stand for?
Understanding the range of stakeholders.
Understanding the competitive context.
Now you understand who you are and what makes you desirable, you’ll need to position your business with a clear brand promise. Looking to the future you’ll be able to define the businesses foundations and build the spine of your brand for ever long. As your brand visually develops throughout time, the decisions made in these first two stages will form the bedrock that you’ll always come back to.
Customers will speak freely to us enabling an excellent source of insight – particularly into brand differences and identity.
How do you fill your customers needs in a way others don’t.
An expression of the brand in a line.
Develop a compelling story that can be consistently presented.
Defining the brand personality ensures you deliver a consistent ‘sound’.
With a clear message about why you’re unique and what makes you get out of bed, you’ll have the foundation to build a desirable creative story. Visual identity/Wordmark/symbol, Typography, Colours, Signature lock-up, Secondary graphics and even the logo can all be explored if necessary in a range of directions for the brand. In fully developing the brand the final decisions can then be captured in a brand book along with sample applications of the visual identity.
The logo or mark people associate with the brand.
Headline & body copy for use in print and digital.
Light & dark contrasts in CMYK, RGB & HEX.
Photographic, illustrative or typographic.
Collection of all the outputs of the process.
You’ve got a great brand, you understand why your desirable, you’ve defined that in a unique way and expressed it creatively in a visual direction, now it’s time to get it out to the world.
We solve marketing challenges with creative ideas, digitally or in print. This way ideas aren’t forced in any particular direction, so we solve challenges in a way that is commercially best for you and the business. We’ll find solutions to your problems, not find problems for our solutions.
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So you've heard what we can do. In today's economic climate, value for money is more important than ever, but so is getting yourself noticed. We'd like to help you do both.
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