Daring intelligence, opposed to stupidity, but
always thinking differently. That's Brave!


This is how we like to do things around here.

Does your industry need a disruptive rapscallion?

Like all agencies, we have our own brand process. It’s just the way we like to do things. Think of a deep bowl of strategy firmly mixed with intensive creative sauce.

We’re not all individual layers but an interwoven, fully immersive creative beast. Our discover, define, deliver process is key to how we build sucessful brands.

Our lab

We use our laboratory to draw
out the 'What', 'How' and most
importantly the 'Why' of your brand.
We'll use those as the foundations of
the brand development.


  • What's your vision and why do you matter?

  • How will your mission change things for the better?

  • Your values are what you stand for?

  • Get audience insight and understand the range of stakeholders.

  • Competitor reviews understand the competitive context.

  • Customer research is frequently a good source of insight - particularly into brand differences and identity. They may also speak more freely to us than to you.


  • We will work up a positioning statement and definition of the ideal market positioning

  • We will present ideas for expressing the brand in a single strapline

  • Our elevator pitch is a compelling story that can be consistently promoted

  • Defining the brand tone of voice ensures you deliver a consistent 'personality' in communications


  • The logo or marque people associate with the brand

  • Headline & body fonts for use in print and digital

  • Light & dark colour contrasts in CMYK, RGB & HEX

  • Photographic, illustrative or typographic imagery

  • Collection of all the outputs of the process in a brandbook

Fill in the form and let's talk about your next project.


So you've heard what we can do. In today's economic climate, value for money is more important than ever, but so is getting yourself noticed. We'd like to help you do both.

Why not be brave and get in touch now?

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We like to get out and about so you can check our ramblings on many different social platforms. Do come and pay us a visit!


Unit 3, Brightwell Barns
Ipswich Road
Ipswich, Suffolk IP10 0BJ

01473 217993 Get directions


50 Liverpool Street

01473 217993 Get directions