When we first got the chance to take a glimpse through a 2nd year Leeds Uni students book, we knew she would be a future star. Rachael came to us looking for a ‘year in industry’ work experience before completing a hectic final 4th year studying. We initially offered 3 months, but were more than pleased to be able to offer her a further 6 months the following summer.
Despite being driven mad by our eclectic choice of music and notable Jazz classics, Rachael finished her 4th year with a rather notable 1st Class Degree. Her final year dissertation ‘Projecting authenticity through digital and print advertising campaigns: an analysis of how luxury fashion brands create brand attachment’ involved in-depth reviews of literature and case studies. It addressed six key areas where brand authenticity is reinforced through advertising. So she knows her Prada from her Primark!
That’s Brave took the day off to support Rachael at her New Blood D&AD show in London’s Old Trueman Brewery, Brick Lane where she was shocked to be presented with a prestigious ‘One to Watch’ attribution. Fifty of the UK’s top creative talents are awarded this mark of respect by the industry’s leading awarding body which is no mean feet, considering the huge numbers of graduates each year.
We were keen to continue working with Rachael so offered her a position – she has now been with us for over a month working on a range of creative branding projects. For more information or to have Rachael work on your next brief, please give us a call on 01473 217993 or visit the website www.thatsbrave.co.uk/personality
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