Golf Travel & Events
Golf and business have long been associated. Clubs Away wanted to launch a new thinking events business into these two old favourites. The Events industry has the opportunity to be one of the most creative, but businesses just arent looking at solving problems in this manor.
Their desire was to totally disrupt the industry, starting by asking more questions and creating a more tailored approach around business outcomes. Not encouraging clients to run events because they historically have, but giving them a reason to do so.
Thinking differently is so important when approaching any corporate hospitality event.
The idea was to present play as the proposition. Reigniting the association between golf and business. Play being the cataylist of achieveing goals and improving business performance.
Play of all kinds breaks down barriers in teams and customer relationships, and it opens doors for new business. It is an essential ingredient of success.
The positioning of play communicated the difference in Clubs Away showcasing their ability to ask questions other might not and proposed new ideas. This enables them to get the most from any event, whatever the scale, or the objective.
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