How do you build a disruptive
brand in a seemingly stale industry?

Clubs Away

Golf Travel & Events


Golf and business have long been associated. Clubs Away wanted to launch a new thinking events business into these two old favourites. The Events industry has the opportunity to be one of the most creative, but businesses just arent looking at solving problems in this manor.

Their desire was to totally disrupt the industry, starting by asking more questions and creating a more tailored approach around business outcomes. Not encouraging clients to run events because they historically have, but giving them a reason to do so.

client logo

Big idea.

Thinking differently is so important when approaching any corporate hospitality event.

The idea was to present play as the proposition. Reigniting the association between golf and business. Play being the cataylist of achieveing goals and improving business performance.

Play of all kinds breaks down barriers in teams and customer relationships, and it opens doors for new business. It is an essential ingredient of success.

The positioning of play communicated the difference in Clubs Away showcasing their ability to ask questions other might not and proposed new ideas. This enables them to get the most from any event, whatever the scale, or the objective.

“That’s Brave have totally changed our business. The most impressive thing about That’s Brave was their vision and creativity of our brand and they helped us shape not only the marketing but our business as a whole. They are a great sounding board for new ideas and are passionate about nurturing and developing our potential."

Michael Chamberlain - Director & PGA Professional


The new positioning for Clubs Away has really helped them convert new business. Now they can present their story and have a real unique way of telling it has meant they have been able to win some really key accounts. Particularly with businesses already running events or golf travel, Clubs Away have been able to present a point of difference to their competition and show a unique level of understanding which they struggled to do before.

Sales doubled the following year

20% meeting rate as a result of bespoke DM

Website visits up 150% from previous year

Management app saves client £36,000 per year

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Ipswich Rd
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86 - 90 Paul St,

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