Regional visitors guide
Seen as a bit of a UK institution, the National Trust is loved by the nation, and sometimes revered by property locals. More than any other, the trust works tirelessly to preserve and protect the famous places and spaces that make up these isles.
The East is blessed with over 20 historic sites ranging from Sutton Hoo, an Anglo-Saxon burial site, to Hatfield forest, the best preserved medieval hunting forest in the world.
With such diverse destinations across multiple counties, how do you encourage more property visitors.
East of England National Trust is split into Norfolk, Suffolk, Essex, Cambridgeshire and Hertfordshire. Properties across all regions were previously presented in a booklet format which instantly failed to engage.
The big idea was to open up the counties into a big map. This highlighted how the booklet format didn’t work: nearby properties situated in different counties might find themselves at total opposite ends of the booklet.
We wanted to promote the information in a more interesting but clearer way. By colour coding the counties and showing the properties across the county line, giving members a greater opportunity to plan trips and move around the region.
The map was split into two – Norfolk/Suffolk and Essex/Cambridgeshire/Hertfordshire. On each side an area was included showing properties that were nearby but in the areas shown overleaf, this ensured that people wouldn’t miss out.
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