Brand Strategy

On its tiny CMOS chip, with embedded software and onboard processing and memory, DUKOSI can sense and process many aspects of the health and status of every cell in a battery in real-time. The greater depth and granularity of data it shares makes batteries safer, longer lasting, improves performance and offers increased options to extend battery life into re-use applications.

The visual redesign of DUKOSI uses an abstract motif built out of dots representing the cells in a battery. The variation in the size of each dot within an even distribution forms patterns like a heat map. The patterns are variable and may be rendered in a palette of colours symbolizing an array of applications or markets. Each shape is created using a feathered brush, with a half-tone gradient, the colours representing different layers or types of data. The effect is to show how DUKOSI sees each cell individually and reveals more detail about the state of the whole battery.