125 miles for 125 years.

The National Trust came to us to produce two books, firstly to celebrate 125 years of the trust, and secondly to inspire people to venture outside, enjoy what nature has to offer and aid their wellbeing.
 
From crisp silent winter days to blowing away the cobwebs walking along the beach, to the first signs of spring through warn summer days to colourful autumn leaves, we needed to show it all in an inviting way.

This campaign we worked with the National Trust on:

Visual Identity

Illustration

inspire to explore more.

The first book was aimed at the colder months and needed to encourage people to enjoy some the amazing walks at a time when the properties are quiet and the walks are totally different – in sound as well as visually.
 
The second was a Spring walks book highlighting favourite walks for visitors to enjoy. The beginning of Spring when everything bursts back into life at the properties and through to the Summer months.
 
The books were split into sections from easy all the way through to challenging walks, and also walk that were dog friendly. With sections at the back showing things to spot on the walks as well as a regional map showing where the properties are located.
 
We produced a master illustration that showed people enjoying the countryside, walking with family and friends, but also ran seasonally to show a year of walking. This was then easy to utilise and break down into smaller sections or even single people or objects to use throughout the books.

"We’ve got to know That’s Brave really well over the last few years, which has really helped us to work together.

They’re great creative minds and get you to think outside of the box. They have fresh ideas and a great style and they quickly understood the balance between bringing out individual characteristics of our properties, whilst staying true to the National Trust brand.”

Sally | National Trust

Here's some more projects we've done with the National Trust.

National Trust Sutton Hoo
Hoo's waking up
View project

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