Abbeycroft Leisure
Retelling the story for the storytellers. xxxxxxxx We worked with Abbeycroft on: Brand Strategy and…
As the largest handler of commercial ACORD messages, Web Connectivity Ltd is the consistent connection across the global insurance market. Its software gateway supports an array of applications which variously increase the speed, accuracy, and reliability of insurance transactions.
WCL needed a brand positioning that could communicate their value to clients and technical solutions in an easy, conversational style.
The visual interpretation of their brand idea is both meaningful and strikingly different from typical insurance imagery. Nor does it rely on familiar scientific or technology visual ideas. It is also an abstract form although it had a figurative beginning…
The abstract patterns are created by drawing two paths. The paths were intended to illustrate the wave forms of voices in a conversation. By colouring each line differently and linking the two paths we created a 3-D look to the visuals with graduated stroke colours.
The idea initially was to represent two parties in a continuous stream of transactions. Each follows its own path, but they are symbiotic. WCL operates in the space between them, making their ‘connections’ clearer.
As a graphic element it is flexible as new forms can quickly be created keeping the visual idea fresh as well as distinctive.
Ian | Web Connectivity
explain about what we did and what the visual id means. Talk about the deliverables of the project.
Retelling the story for the storytellers. xxxxxxxx We worked with Abbeycroft on: Brand Strategy and…
Retelling the story for the storytellers. “To see ourself as others see us…” is not…
Hoo’s waking up. The National Trust don’t go closing the doors easily, especially for 6…
125 miles for 125 years. The National Trust came to us to produce two books,…
Brightwell Barns
Unit 3, Ipswich Rd
Ipswich
IP10 0BJ
3rd floor
86 – 90 Paul St
London
EC2A 4NE
