Retelling the story for the storytellers.

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We worked with Abbeycroft on:

Brand Strategy and Positioning​

Copywriting + Tone

Visual Identity

Logo

A combination of internal insight gathering and brand workshops followed an external client research programme of in-depth interviews. This information guided That’s Brave to focus on the core strengths of Abbeycroft and re-establish the potency of its brand idea.

The resulting brandbook captured these conclusions, including a new strapline: Let’s Love Life

Fluid lines representing motion and change. Multiple lines and gradients flowing together show community and support. This produces a motivational graphic device that has uses across the whole brand.

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Claire | Abbeycroft

The Abbeycroft marque represents both the hard side of determination along with a softer side of relaxing and having fun

feeling curious?

for strategy, positioning or a new creative direction, get in touch and let's make something great happen.

Abbeycroft Leisure

Retelling the story for the storytellers. xxxxxxxx We worked with Abbeycroft on: Brand Strategy and…

Pier

Retelling the story for the storytellers. “To see ourself as others see us…” is not…