Retelling the story for the storytellers.

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We worked with Abbeycroft on:

Brand Strategy and Positioning​

Copywriting + Tone

Visual Identity

Logo

A combination of internal insight gathering and brand workshops followed an external client research programme of in-depth interviews. This information guided That’s Brave to focus on the core strengths of Abbeycroft and re-establish the potency of its brand idea.

The resulting brandbook captured these conclusions, including a new strapline: Let’s Love Life

Fluid lines representing motion and change. Multiple lines and gradients flowing together show community and support. This produces a motivational graphic device that has uses across the whole brand.

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Claire | Abbeycroft

The Abbeycroft marque represents both the hard side of determination along with a softer side of relaxing and having fun

feeling curious?

for strategy, positioning or a new creative direction, get in touch and let's make something great happen.

Pier

Retelling the story for the storytellers. “To see ourself as others see us…” is not…

Abbeycroft Leisure

Retelling the story for the storytellers. xxxxxxxx We worked with Abbeycroft on: Brand Strategy and…