National Trust Sutton Hoo
Hoo’s waking up. The National Trust don’t go closing the doors easily, especially for 6…
The National Trust don’t go closing the doors easily, especially for 6 months, but this is exactly what happened with Sutton Hoo, one of the largest and most important properties in their portfolio. With thousands of daily visitors, and known worldwide, Sutton Hoo underwent a multi-million pound project to totally transform the visitor brand experience.
With so much due to be revealed even after a soft launch the team needed a campaign to manage expectations and communicate the future developments while each phase was completed.
This campaign we worked with Sutton Hoo on:
We developed the creative campaign line ‘Hoo’s Waking Up’ to communicate and the idea that something is happening or uncovering. As the sun rises and long shadows start to shorten, new experiences are being revealed while others are reappearing.
As part of the campaign we used commissioned images from lino cut illustrator Michelle Hughes michellehughes.co.uk in her garden studio, Michelle created these simple but stylised silhouettes based on photographs, cutting these shapes into lino, she hand prints with an etching press, using oil-based inks creating tonal blocks of colour.
Sally | National Trust
Part of the initial opening was a new ‘River View’ trail which opened along with arguably the most impressive structure, a full size skeleton representation of the Anglo-Saxon ship which was discovered on-site.
To communicate the changes and developments we created a suite of leaflets illustrating what to expect over the course of the year before the complete experience in the Autumn. Alongside the leaflets we created a range of informative courtyard banners and signage, welcome/exit signage and café POS.
We wanted all visitors to be enthused by the changes, but have the desire to return again and again as each phase is completed. Due to the nature of the build, various interpretation signs doubled up as barriers to keep the visitors safe and inspiring them whilst educating about the developments.
Hoo’s waking up. The National Trust don’t go closing the doors easily, especially for 6…
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Brightwell Barns
Unit 3, Ipswich Rd
Ipswich
IP10 0BJ
3rd floor
86 – 90 Paul St
London
EC2A 4NE
