smoking hot since 1959.

Suffolk-based restaurant and smokehouse Pinney’s of Orford, a producer and supplier of high-end smoked foods, approached us eager to expand their business, but unsure where to start.

We worked with Pinney's on:

Visual Identity

Website + Development

Packaging + Merchandise

Campaigns

three generations of smoking along the heritage coast.

Well known locally and by foodies in-the-know, Pinney’s were eager to grow, but only to selected retailers which suited its artisinal brand. Rather than go national the desire was to be stocked by prestigious food retailers and restaurants throughout London.

The Pinney’s story began over 60 years ago at Butley Creek, near Orford in Suffolk, where the family began by restoring the derelict oyster beds on the river.

This prompted the idea to send a selection of fine Pinney’s produce via an oyster or lobster cage straight to the retailers. Not all brands have such a strong story so presenting the produce in such a way was ideal to promote the heritage and artisinal nature.

"Your approach was professional, creative and efficient from the outset and the end result exceeded our expectations. I truly believe that the brochures you designed have helped us to get through the doors of some of the most prestigious retail outlets in the UK."

Jodie Pinney | Pinney’s of Orford

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