Pier
Retelling the story for the storytellers. “To see ourself as others see us…” is not…

“To see ourself as others see us…” is not exactly a gift, as the poet Burns declares, but more often a matter for research. Convinced that its public persona was a pale shade of the true face of Pier, the integrated comms company commissioned That’s Brave to research its clients in the course of a brand review.
A fast growing agency with a talent for creative, integrated communications, Pier felt that its core strengths—in food and drink, and renewable energy— were not being recognised. Equally, it believed that its central brand idea of extending its clients influence was not sufficiently appreciated by outsiders.
A combination of internal insight gathering and idea workshopping followed the client research programme of in-depth interviews. These enabled That’s Brave to refocus the agency’s brand on its core strengths and re-establish the potency of its brand idea. The resulting brandbook captured these conclusions, including a new strapline: Reach Out.
The brand book included a reinterpretation of core values, clarity on the brand promise and proposition, and also led to the development of a new message deck. Following the brand strategy work,That’s Brave reviewed the Pier visual ID, reconnecting the brand with its coastal roots. The new identity is, like Pier’s team, bright, engaging, striking, fun, and impressive.
Amy | Pier Marketing
Retelling the story for the storytellers. “To see ourself as others see us…” is not…
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Brightwell Barns
Unit 3, Ipswich Rd
Ipswich
IP10 0BJ
3rd floor
86 – 90 Paul St
London
EC2A 4NE
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