goods to get

and goods to go.

We were asked to update the branding of upstart logistics group to reflect its sense of purpose, its energy and a distinctive commitment to service.

Exim is a young, dynamic company with interesting ideas about its future. As a registered ‘B Corp’, it is leading by example, developing different approaches, and promoting better practices. It is beginning to change the way we perceive logistics and influence what we should or should not accept from it.

We worked with Exim on:

Brand Strategy

Copywriting + Tone

Visual Identity

Logo

Website Design + Development

expect the impossible.

The rebrand coalesced around the line ‘Expect the Impossible’ rewriting the inspiration for the company name. The new positioning was reflected in a corporate identity change using bold patterns and shapes with bright colours. The result is a brand that matches the spirit of the business and demonstrates its unique approach, unconventional thinking and determination to deliver positive difference in its business as well as its service to customers.

"THAT'S BRAVE DID A BLOODY FANTASTIC JOB. TOP BOB SCORES ALL AROUND. THE NEW BRAND EVEN CONVERTED A POTENTIAL CLIENT OVER THE LINE IN ITS FIRST WEEK. TOP MARKS YOU RAPSCALLIONS!"

David | George Bensley

This marque reflects the eclectic world of logistics. shapes of all kinds and sizes.

George Bensley outdoor

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George Bensley catalogue
George Bensley catalogue

feeling curious?

for strategy, positioning or a new creative direction, get in touch and let's make something great happen.

Abbeycroft Leisure

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Pier

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