Abbeycroft Leisure
Retelling the story for the storytellers. xxxxxxxx We worked with Abbeycroft on: Brand Strategy and…
Firean, Scots Gaelic for Golden Eagle, is a blended Scotch whisky, aged in ex bourbon barrels. This powerful symbol of a superior whisky needed to be positioned as a premium yet competitively priced alternative to single malt. Perfect, either as a house pour or for neat sipping.
The brand needed a strong presence and personality to present a hand crafted feel, expressing the true flavour of its origins and that it’s more approachable than many a single malt.
Like the soaring eagle this is a whisky with as broad a view of Scotland as you can imagine. A rare bird – a blended whisky with memorable character, to sip, to share, and to savour.
We began by asking, where does scotch whisky come from? From highland water that tumbles over granite, or filters through heather? From lowland barley? From smoky, peat-fired maltings or charred old oak barrels?
We believe that the whisky and the landscape are inseparable. The broad Scottish views were reflected within the soft smokey tones of the pencil illustration, beautifully depicting this characterful peated blend.
James Mc Donnald | Haymans Group
Retelling the story for the storytellers. xxxxxxxx We worked with Abbeycroft on: Brand Strategy and…
Retelling the story for the storytellers. “To see ourself as others see us…” is not…
Hoo’s waking up. The National Trust don’t go closing the doors easily, especially for 6…
125 miles for 125 years. The National Trust came to us to produce two books,…
Brightwell Barns
Unit 3, Ipswich Rd
Ipswich
IP10 0BJ
3rd floor
86 – 90 Paul St
London
EC2A 4NE
