whisky branding agency

to sip, to share, and to savour.

Firean, Scots Gaelic for Golden Eagle, is a blended scotch, aged in exbourbon barrels. This powerful symbol of a superior whisky needed to be positioned as a premium yet competitively priced alternative to single malt. Perfect, either as a house pour or for neat sipping.

The brand needed a strong presence and personality to present a hand crafted feel, expressing the true flavour of its origins and that it’s more approachable than many a single malt.

We worked with Firean Whisky on:

Brand Strategy

Copywriting + Tone

Visual Identity


Firean glass

the soring spirit of the highlands.

Like the soaring eagle this is a whisky with as broad a view of Scotland as you can imagine. A rare bird – a blended whisky with memorable character, to sip, to share, and to savour.

We began by asking, where does Scotch Whisky come from? From Highland water that tumbles over granite, or filters through heather? From Lowland barley? From smoky, peat-fired maltings or charred old oak barrels?

We believe that the whisky and the landscape are inseparable. The broad Scottish views were reflected within the soft smokey tones of the pencil illustration, beautifully depicting the characterful peated blend.

Firean desktop hero image

"My recommendation to anyone considering working with That’s Brave is go for it. And secondly, what you are getting is not just going to be a comfortable or convenient experience, but it’s going to be an experience designed to get the most out of your company and brand"

James Mc Donnald | Haymans Group

whisky branding agency

The image continued through the liquid as a convex view, giving the impression of a bird looking down and seeing the diverse landscape below. This added to the inseparable link between the bird and landscape, whilst giving the impression of the two working in harmony.

feeling curious?

for strategy, positioning or a new creative direction, get in touch and let's make something great happen.

Yumie Sushi

less manga. Ichiban were looking to reposition their Yumie Sushi brand, moving away from a…

Firean Whisky

to sip, to share, and to savour. Firean, Scots Gaelic for Golden Eagle, is a…

Firean desktop hero image

We Know Data

Transforming the transformation agency. We Know Data create bespoke software solutions that simplify business process,…