George Bensley logo

a little part of great britain in ho chi Minh City.

George Bensley is a British luxury furniture designer-maker supplying a discerning and wealthy Asian market with classic British furniture, made using craft skills to a high degree of quality and finish.

We helped the brand to steer a careful line, enabling it to celebrate the very different but sympathetic heritage of Vietnamese and British craftsmanship, and establishing it as a stylish, luxury brand in a market hungry for timeless, quality interior furniture.

We worked with George Bensley on:

Brand Strategy

Copywriting + Tone

Visual Identity

Logo

Website Design + Development

Packaging + Merchandise

The worlds finest british furniture.

These modern day craftsmen originate from a largely unbroken line of skilled artisans stretching over 300 years back to the British Golden era of furniture design.

George Bensley

"THAT'S BRAVE DID A BLOODY FANTASTIC JOB. TOP BOB SCORES ALL AROUND. THE NEW BRAND EVEN CONVERTED A POTENTIAL CLIENT OVER THE LINE IN ITS FIRST WEEK. TOP MARKS YOU RAPSCALLIONS!"

David | George Bensley

George Bensley

This mark reflects the intricacies of the marquetry in the range of furniture giving this logo a timeless but modern feel.

George Bensley outdoor

The George Bensley workshop is a little part of Great Britain in Ho Chi Minh City.

Vietnamese artisan skills have a history and refinement the  equal of British traditional craftsmanship, but less widely known. In launching the brand, it is reviving and sustaining traditional furniture-making in Vietnam. Nowhere else is it being done to this level of quality.

George Bensley is not a large scale, high output house, but a handmade low production atelier celebrating the fine arts of English period furniture and the skills of Vietnamese artist-craftsmen. While the great work of the Golden Age inspires the workmanship, the designs are uniquely those of David Salmon.

George Bensley catalogue
George Bensley catalogue

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