Abbeycroft Leisure
Retelling the story for the storytellers. xxxxxxxx We worked with Abbeycroft on: Brand Strategy and Positioning Copywriting + Tone Visual…

Our team of rapscallions want to help you and your tech business define one of its biggest challenges – a distinctive and compelling brand promise. Once we’ve captured it, your customers will live and breathe it forever.
We bring clarity to your brand in our own ‘brave’ way, by focusing on understanding your business and its unique challenges in the technology landscape. Helping to build your brand to be a leader – not a follower by crafting an authentic message that your customers will trust, and ultimately driving business growth.
We’ve grown startup product manufacturers through to established fintech market leaders, who are looking for brave thinking and courageous ideas. If you’re prepared to approach a problem from a unique direction and continually challenge your own decisions, you’ll see amazing results.
We partner with a range of software and technology clients, including:
let's talk tech
if you’ve got a project in mind or want to talk on how we can bring clarity to your business just call or send us a message
Copyrighting + Tone
Website design + development
Video + animation
Creative campaigns
Or, if you need more help bringing clarity to your brand or need to say it in a different way, read on for how we can help with:
Brand Strategy
Logo + Visual Identity
We’re a group of courageous rapscallions, from brand strategists to project managers, designers, copywriters, developers, the list goes on. For the last 10 years we’ve operated with a compact core team, leaning on our extended network of talented specialists to support projects and clients whenever needed, giving us the ability to react like an agile shoal of herring rather than a cumbersome blue whale. Our ideas aren’t forced in any particular direction finding solutions to your problems, not problems for our solutions. Working together to solve things in a way that is commercially best for you and the business. Let’s call it 360˚ thinking.
Ian | Web Connectivity
These core ‘brand beliefs’ greatly influence our way of working, not only in terms of approach and process, but in spirit and ethos as well.
When a well conceived brand is placed at the heart of a business, the value goes way beyond marketing.
Customers want a clear sense that an organisation is rooted in a greater purpose; what they stand for and that we share beliefs.
Be more you and you won’t need to convince anyone. Stay true and your audience will be far more compelled to listen and believe.
Our process allows us to get to the heart of a brand, find the distinctive and compelling truth of it, craft the story, and bring it to life.
Reality check
Discover business insights, market conditions, and perspectives.
You ask yourself some tough questions in business, but you need an agency who asks tougher. Why do you exist? Who for? Why should they care? And that’s just for starters.
Through an in-depth discovery process we aim to uncover the truth – inside and out. This insight gathering stage will consider internal and external perspectives, look at the business, market conditions, competitor propositions and the wider operating landscape.
All about you
Define your core brand idea.
Brave might be the way we ask challenging questions, or equally it’s the way we’re prepared to look at different avenues to find a unique position in your marketplace.
Luck isn’t a good brand strategy, but building a strategy around who you truly are, is. Once we’ve discovered who you truly are and found the core values of your brand, everything in the future will be based on a solid foundation that you’ll come back to, time and time again.
Looking good
Express the visual identity.
Have you ever thanked your partner when they’ve bought you a lovely new outfit? They know your personal brand and what you stand for.
It’s the same when branding your company, and why it’s important that people know who you are on the inside, so they can buy into you. Once you understand the internal brand, deciding how to dress the outside is far simpler. We won’t help you pick a lovely new frock though, but are here to dress you with a new logo, a new colour palette, bold typography or whole visual ID wrapped up in a brand book.
Get out there
Taking the new brand to market.
The brand strategy should direct all marketing planning and activity - steering the creation of all new marketing assets and communications, fulfilling the ambitions for the next chapter of the business and establishing its place in the market.
We always welcome the opportunity to support the shaping of a marketing ‘roadmap’ and any planning, as well as taking the brand through to the creation of new assets. However, the scope and scale of this phase cannot be fully defined until the first three phases begin to take shape.
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Brightwell Barns
Unit 3, Ipswich Rd
Ipswich
IP10 0BJ
3rd floor
86 – 90 Paul St
London
EC2A 4NE
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